NetProspex, a social media sales and marketing contact database.Google and Microsoft are the #1 and #2 most social corporations, according to a new report by
Tech companies dominated the list, but not exclusively. Other companies in the top 25 include Amazon.com, Best Buy, Apple, Williams-Sonoma, Gap, Electronic Arts, Pulte Homes, and Walt Disney, which has fallen to #25 from the #5 spot since the last time the report was done in May. Goldman Sachs was #50.
Most of the corporations on the list were either very large, consumer-facing brands like Target or were related to the high tech industry.
The NetProspex report measured social media activity across industries, job titles, geographic region and specific corporations. Employees in the "Search Engines - Online Portals," media, banking and marketing industries were most active in social media. Other surprises in the list were "Cleaning Products" (#11) and "Home Appliances" (#16).
The industries with the least social employees were "Trucking, Moving & Storage," "Laundry & Dry Cleaning Services" and "Funeral Homes & Funeral-Related Services." The report also concluded that employees at funeral homes and in the tobacco industry "don't tweet."