Flowtown has gained over 15,000 customers, most of which are small businesses, with its unique combination of email and social analytics.Since it launched late last year, social email marketing tool
The startup showed it might be onto something yesterday when it announced it raised $750,000 in seed funding from a group of well-known angel investors, including Mitch Kapor of the Lotus Development Corporation, Mark Goines of Mint.com, Dave McClure of 500 Startups, and others.
Flowtown lets you import a list of email contacts and find out more information about each person via any social networking profiles they may have.
For example, let's say I have a customer or colleague named Steve. I can pull him up in Flowtown and see if he's on LinkedIn, Twitter or Facebook. I can see if he has any photos of Flickr, any wishlists on Amazon, and a check out his profile on whole slew of other sites. I can also see a picture of Steve, as well information about how influential he is on social media, according to sources like Klout.
In addition to data about individuals, Flowtown breaks down your entire mailing list and shows what percentage of subscribers are on each major social networking site, as well as demographic and geographic data. I can then target email campaigns to groups based on their social media presence and influence.
For businesses, especially their marketing teams, this offers a whole new level of social insight into what was once just a list of email addresses collecting dust in a CSV file or database somewhere.
Flowtown integrates with Google Apps, Campaign Monitor, iContact, MailChimp, Wufoo and others.