Home New: ReadWriteWeb Now Makes You Smarter Than Ever Before (Thanks to Apture)

New: ReadWriteWeb Now Makes You Smarter Than Ever Before (Thanks to Apture)

ReadWriteWeb readers are some of the most educated on the social web, surveys tell us that. Smart people never stop learning, though, do we? Now reading ReadWriteWeb is all the more educational with the addition of a new feature from startup company Apture.

Try it out: Highlight any word, phrase or name on this page. Now click the little “search” button that pops up. This is a good one: Krishna Bharat.

Pretty cool, huh? Apture’s new contextual search feature was incredibly easy to add to our site (one line of javascript) and we think it adds a whole lot to the reading experience here. So find a word or phrase here that you’d like to learn more about – and highlight it. You’ll see a web of multi-media connections swirling around our written content at the snap of your finger.


Wikipedia, YouTube, Twitter, Google, LinkedIn, Crunchbase and more sources are intelligently queried to offer up all kinds of information about your search terms in Apture. We try to make our writing here accessible and offer some definition of terms and introductory explanation of companies or technologies familiar to advanced readers, but sometimes that’s easier said than done. Now there’s even more information than we can offer – built right in.

We named Apture one of our Top 10 Semantic Web Products of 2009 and this Summer, government technology site WashingtonTechnology.com offered it as an example of the semantic web, one of what it called the top 5 technologies that will change how government works. I first saw Apture at Foo Camp several years ago, before it launched, and everyone there was wowed.

We haven’t mentioned the addition of Apture to our site yet, but thousands of you have already used it here to search for everything from phrases like “assessing cloud performance” to the name Justin Bieber. (We are proud both that RWW is the leading tech blog that makes the most Justin Bieber jokes per month and that we have readers who don’t know who he is.)

Let us know how you like the feature. We haven’t decided yet how to best let people know that highlighting a phrase here to search for it is an option, but we’re pretty excited that it is.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.