Tampa-based BlueGlass Interactive annouced earlier today the launch of a hosted platform for managing search marketing campaigns. The new offering, called SecondStep, promises to bring enterprise-level search marketing automation tools to smaller businesses using a freemium payment model.
"While the search marketing software market for the world's largest companies is seemingly well established, very little innovation has occurred for the other 98 percent," says Dave Snyder, SVP of Search for Blueglass.
SecondStep, which is now in private beta, is comprised of three core features: site audits, link-building and content generation.
The NextAudits module generates reports on page-level and domain-level performance, as well as SEO insight into competitors' sites. Campaign managers can use the LinkQuest tool to cultivate and monitor inbound links (white-hat only methods only).
The CopyPress module automates the process of generating fresh content, not unlike a mini version of the so-called "content farms" generating so much controversy lately. Campaign managers can select a few keywords, assign a word count and identify how many pieces of content are needed. BlueGlass Interactive's U.S.-based writers will take it from there, writing copy to the customer's specifications, saving small and medium-sized businesses money on hiring their own content creators.
Folks interested in trying out SecondStep can sign up for the private beta here.