Demandbase's B2B-focused Real-Time ID service, businesses can now identify information about a visitor's company, including industry, size, location and revenue before they even render their sites. In addition, they can also identify if that visitor is already a customer. Thanks to this, businesses can now, for example, tailor their marketing messages and advertising on their home pages for every visitor, and show them just those messages and white papers that are relevant to their businesses.What would you do if you knew exactly who was coming to your site and were able to tailor your site accordingly? With
Demandbase's solution is based on the company's extensive database of company IP addresses. While regular reverse IP lookup services often only reply with the address of a company's ISP, Demandbase has created its own proprietary database that goes beyond this and provides far more detailed information. The company has also partnered with various data providers like Dun & Bradstreet, Jigsaw, Edgar Online, Harte-Hanks, Hoovers and LexisNexis that allow it to display relevant company data.
The idea here is that by being able to identify your visitors even before you render a page for them, you can cater your website to these visitors and increase your chance of converting these visitors into paying customers. This technology also comes in handy when it comes to registration forms. Instead of asking visitors for their company information when they want to download a white paper, for example, Demandbase already has this information.
Integrates with Existing Tools
Demandbase provides its customers with an API, so they can integrate this information with their existing customer management and business intelligence solutions. The company claims that it can correctly identify 83% of U.S. business traffic and that its real-time solution can identify a customer within 5 milliseconds. The company currently identifies about 200 million Web visits to B2B websites each month.
New Today: LivePerson Integration
Starting today, Demandbase is also bringing its technology to LivePerson, the popular live chat solution for businesses websites. Thanks to this, a company that implements Demandbase's solution can now, for example, ensure that chats on their website are routed to the right specialists, and instead of having to gather basic information from these customers in the chat, the agents can immediately provide relevant information to their customers.