Simplify Media suddenly shut down its services and pulled its mobile apps from Apple's App Store. Today, we finally found out why. During his keynote presentation at Google I/O, Google's vice president of engineering, Vic Gundotra, noted that Google has acquired Simplify Media. Google will use Simplify Media's technology to allow Android users to stream their music directly from their desktops to their phones.About two months ago, the popular music- and photo-streaming service
Simplify Media allowed its users to access the music and photos they store on their desktop machines at home via their mobile phones. Now, Google will use this technology to power its new music syncing service for Android.
Simplify Media was always one of our favorite music streaming services and we are glad to see that the company didn't just shut down for lack of success. When Simplify Media announced that it would stop its services in March, it noted that the company was currently "unable to share our future plans at this time but hope to be able to announce the re-launch of the technology soon. In the meantime, we will continue to operate the existing service for at least the next 3 months." Now, of course, we know why Simplify Media decided to close its doors.