Lazyfeed, the site we previously described as a "super-simple feed reader" is coming out with a whole new design today that not only makes everything even lazier, but changes the core purpose of the site itself.
Instead of just watching "live updates on every topic you care about, simultaneously," the site is now the "super-lazy way to blog about everything you love".
Lazyfeed plans to push its redesign live this morning at 10 a.m. PST (0700 GMT). At the same time it will be moving in a decidedly Web 2.0 direction.
Lazyfeed's biggest emphasis in this redesign is social network integration. Now, users can log in using their Facebook and Twitter accounts in order to post content to those sites, as well as connect with friends they already have on those networks. (On another note, how long will it be until we can stop mentioning this as a new feature and simply say "so-and-so finally caught on to the whole social networking
In addition to social network integration, the redesign incorporates a cleaner stream of updates much like any number of other sites we've become accustomed to. No longer will content categories appear in a static position on the page, intermittently showing the word "update" and new content. Instead, the categories will stream down the center of the page, much like on Facebook, Twitter or FriendFeed. Or, as the company's About page states, "Lazyfeed turns the Web into a stream of everything you love, and lets you enjoy 'fishing'."
The primary difference compared to the old site, however, is that as content streams down the center of the page and you read along, you can also write about what you're reading in a left-hand column. The site has also gone real-time social, as is the general trend these days, allowing you to comment on posts and receive notifications when others reply. As the new new tagline says: "Lazyfeed lets you endlessly talk about your favorite topics, without even trying."
In essence, the redesign seems like a Facebook-esque feed reader - much like what Facebook might be hoping to achieve in some ways. With its increasingly social features, Lazyfeed lets you get content recommendations from friends, interact with those bits of content socially, and immediately share them and comment on them with other friends. It does all of this while maintaining the topical categorization you would find in a feed reader, rather than being based solely on social connections.