This Friday we're running our second unconference event, the ReadWriteWeb Mobile Summit. It's on right after the Web 2.0 Expo and we're once again holding it at the beautiful Computer History Museum in Mountain View. Our last unconference was on the Real-Time Web and we got a lot of great feedback about the format and high quality of discussion. We're hoping for more of the same this Friday! Also yours truly will be presenting a keynote presentation about the future of Mobile.

We're giving away 5 tickets to the event, thanks to the generosity of our sponsors: CallFire, WorldMate, Alcatel-Lucent, Ipevo and MyCityWay.

To be in to win a free ticket to the Mobile Summit, all you need to do is:

1. Become a fan of the ReadWriteWeb Facebook Page.
2. Either tweet @rww with the hashtag #RWWSummit, saying why you want to come to the Mobile Summit (in less than 140 characters of course); OR, if you'd like to give us a longer explanation, leave a comment on this post.

You have until 8pm tonight PT to enter, at which point we will select 5 winners at random of the free tickets. Anyone can enter, but please be sure that you can make it to the Bay Area this Friday.

If you want to be certain of getting a ticket to the Mobile Summit, we encourage you to register now.

Here's further information about the RWW Mobile Summit:

As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. Laura Fittion, founder of oneforty.com, had these thoughts about ReadWriteWeb's last summit:

"There were a lot of investors there and it was a great dialogue between startups and investors. The unconference format was great because it got away from the bogus who-is in the real-time Web, and made it who-wants-to-be. You didn't have to be big and influential to get your ideas across - if it was a good idea then it got heard. It wasn't just Twitter, it was many things real time, defined pretty expansively."

How Unconferences Work

What's an unconference all about? Here's the idea: Convene an incredible group of people, frame the discussion, ask important questions, then guide participants in building an agenda for the day to maximize the value of the event and minimize hot air.

Martin Källström, CEO of the real-time blog and feed tracking service Twingly brought his team over from Sweden for our last event. "Last year we happened across one of Kaliya Hamlin's unconference events," he told us. "We spent a couple of hours there and it was an amazing experience. The unconference format is an amazing way for things to happen; it gets everyone to lower their defenses. By opening peoples' minds to 'this is about whatever we want it to be about", they look at how they can create value."

Or, as Google's Brett Slatkin said when using the elite FooCamp events as a way to explain the unconference format: "Foo-style [unconferencing is] always way better than talks."

The Mobile Summit will be facilitated by Kaliya Hamlin, who in our opinion is the best in the business at this style of event.

Mobile was one of our top five trends last year and continues to undergo explosive growth, so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda.

We will have two main tracks at this Summit, Development and Business. Here's a sample of some of the topics we'll explore in both of these tracks:

If you're a company in the mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages.

We hope to see you on May 7!