Trumba, the shared calendar and events communications software company has added the ability for users to attach "custom objects" to their Web calendars and other websites. These "objects" are in essence tables that unfold graphically, keyed to links, or can stand on their own as pages.
Trumba's customers use the company's software to publish interlinked calendars and provide other modular features to their websites. Clients include media companies like the New York Times and Ottaway Newspapers, academic institutions like Kansas State and Emory Universities, and groups like the City of Seattle and the New Orleans Saints.
The custom objects advance the inherent modularity of Trumba's offerings. From Trumba:
"To quickly grasp the idea of an Object, think of it as a table. Each record is represented by a row. Each attribute is represented by a column. Because Objects are tables, you can use them to store any collection of data that you might want to publish on your website."
Dan Hickman, Trumba's president, wrote us:
"Some of our competitors offer a canned venue or performer features that let you track and publish that information along with your calendar but our custom objects feature lets you create any type of content that might be associated with your events. The feature can even be used to publish a connected database of information that's not even related to your calendar."
Examples include attaching venue descriptions and pictures to events, to provide detailed listings of departments in a sleekly retrievable fashion and the ability to solicit and utilize user-generated content.
Disclosure: The author helped Trumba start their first blog many years ago.