This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned.
Want a quick visual introduction to Augmented Reality? Check out the following video from our friends at Common Craft, just released today and available for licensing from their website. Ready to jump into the nitty gritty of AR for marketing your company's product? That's what our report is for.
Here's what you'll find in ReadWriteWeb's latest report.
The report is divided into three parts.
The AR Market Defined - provides a succinct introduction to Augmented Reality (AR), its history, current size, how fast it is scaling and key players in the market.
AR Supplier Profiles - profiles 10 leading companies specializing in the development of Augmented Reality applications for their clients.
Summarizes results of a survey of AR developers providing insight on key controversies in the field, project requirements, cost categories and duration of development.
Survey of Experienced Developers
The survey of experienced developers included in the report has unearthed some information about AR implementations that you won't be able to get anywhere else.
- How important is it for companies to use existing AR browsers as opposed to building their own stand-alone mobile AR apps?
- Hidden costs associated with AR app development.
- Developer experience requirements for AR app development.
- Timeline for development of AR apps.
- Total cost and cost break down for developing a Webcam AR project.
- When live video processing will be enabled on popular mobile phones? This is critical for the next stage of AR, because it will allow for apps that are responsive to what's actually being looked at instead of just what's expected to be in a given location.
Also check out our other ReadWriteWeb Premium Reports, which will give you a competitive advantage by enabling you to understand key Web trends such as The Real-Time Web and its Future, and The Guide to Online Community Management.
Keep an eye out for our next Premium report coming soon, which will cover best practices for location data acquisition and user privacy!