just announced they posted thousands of jobs on Twitter via the Twitter-based job board service, TweetMyJOBS.com. The parent company of retail stores like Sears and Kmart and home to brands like Kenmore, Craftsman, DieHard, Lands' End, Jaclyn Smith, Joe Boxer, Apostrophe and Covington, Sears Holdings posted over 500,000 job openings last year via traditional recruiting channels like job search sites and newspapers. Now those same jobs will be on Twitter, too. Says Lance Brolin, Director, Talent & Human Capital Services Operations for Sears Holdings, of the decision to engage on Twitter, "we're quickly realizing that we needed to broaden our employment marketing to include social media."Sears Holdings Corp.
According to Gary Zukowski, president and founder of TweetMyJOBS, this partnership makes Sears one of the largest brands to embrace mobile recruiting. Although Twitter is the platform used for the service, the primary function of TweetMyJOBS is to connect job seekers with jobs via text messages sent to their cell phones.
How TweetMyJOBS Works
The TweetMyJOBS service lets job seekers receive instant notifications on their phone when new jobs are posted online via the popular micro-messaging service Twitter. The company aggregates the Twitter-based job postings from over 7000 companies and maintains over 8250 specific job channels within those companies, all of which are searchable via their website.
However, it's the job matching service that makes TweetMyJOBS worth using for those in need of work. Instead of having to follow potentially hundreds of Twitter accounts belonging to companies, the service will match a Twitter user's interests with the available jobs posted to Twitter. Users can also specify a particular geographic region where they prefer to work. They can even use the service to post their resume to Twitter. When a job seeker and a job listing match up, the user is alerted via a text message sent to their phone via Twitter.
For job posters, there are fees involved for adding listings just like there are with any other job board. At present, it costs $4000 to list 500 jobs and $8000 for unlimited job postings. Single posts are $1.99. In return, companies are able to directly connect with qualified candidates while also tracking the clicks on the jobs they list.
Sears Holdings: 7000 Jobs Now, Hundreds of Thousands to Come
At launch time, Sears Holdings has posted 7000 jobs to TweetMyJOBS. The lineup includes everything from cashiers to vice presidents, a company representative tells us. And this is just the beginning. Over the course of the year, the company will continue adding all their available jobs to the service. Since, as noted above, the company posts hundreds of thousands of jobs per year, they will soon have thousands more to post to TweetMyJOBS.
In today's tough, competitive hiring market, a service like this can give motivated job seekers an edge. Since it allows for instant notification when a job is made available online, users of TweetMyJOBS can be among the first to apply to available positions. They can also rest assured that the jobs sourced are from reputable companies assures Rich Trombetta, TweetMyJOBS co-founder. Unlike on many job boards today, filled with questionable get-rich-quick schemes, work from home offers and other spam, only legitimate jobs are made available on his service. "We are very careful about the types of jobs we list on the site," Trombetta recently told the Chicago Tribune. "We eliminate the spam."
Interested job seekers can sign up for the service here at TweetMyJOBS.com.