A ReadWriteWeb Guide
Ever since its inception, the Internet has blurred the boundaries between author and audience. Whether you're a blogger, a pillar of the printed word, a podcast coinnaseur or a developer dealing with the latest CMS, navigating the next step in Internet publishing can be a feat.
So, hit up these 10 events at SXSW Interactive 2010 to say goodbye to Gutenberg and hello to the interactive, multimedia, real-time, crowdsourced and community-funded future of online publishing.
This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!
ReadWriteWeb Summit Coverage:
- 40% off the Real-Time Web Summit, June 11, NYC, for the Next 24 Hours
- Announcing the Real-Time Web Summit Sponsors
- 10 Incredible People Coming to the Real-Time Web Summit
- Special Discount for Independents & Freelancers to the RWW Real-Time Web Summit
- 7 Readers Win Tickets to the ReadWriteWeb Real-Time Web Summit
- Win 5 Free Tickets to the Real-Time Web Summit, New York City, June 11
- The Coming Data Explosion
Wanna ditch that desk job for the cubicle-less life of a professional blogger? What better way to kick off your SXSW Interactive 2010 than with a book reading from the editor and founder behind ProBlogger, Digital-Photography-School.com, and Twitip, three blogs that collectively reach over 3 million unique readers a month. Before you get into any panels predicting the death of this or that, let's start off with how you're going to start a blog and become rich, wealthy and wise.
If book readings aren't your bag, then how about a workshop on how to get to the bottom of all this content we create by the second?
"As the Internet has accelerated the creation of all types of content, it's become more and more difficult to sift through that content and find something of quality. We've tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we've always relied upon: the valued opinion of others."
What happens when every member of an audience suddenly becomes an author? Eyes from every angle and a battle over the right to create versus the right to privacy. Come watch as CNET News' Daniel Terdiman and Burning Man's Andie Grace surely take two separate sides on this issue.
"The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will explore the tensions and the legal/community issues this controversy raised."
"Crowdfunding inverts much that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive experience. This panel brings together several perspectives from the world of crowdfunding to explain different approaches to raising money from the audience for bloggers, artists, podcasters, developers, filmmakers, musicians, and more."
We can't really get away with talking about the wild world of online publishing without mentioning one of the founding fathers of all that is interactive and communal - Wikipedia. But can Wikipedia really take the next step and go to video?
"Wikipedia is the most successful collaborative experiment in human history. Now it's getting a big upgrade: video. OGG Theora video paired with open source tech by Kaltura is evolving the wiki and prompting some big questions. Can wiki video work as well as wiki text? What does video mean to the Wikipedia community? How long until Grandma can hop in and improve the video entry on her favorite old crooner?"
While we're at it, not only have we left the printing press in the dust, but our standard categorization and assembly of media may be on the way out too. So, let's throw the baby out with the bathwater and get to talking transmedia. And you thought Wikipedia might be complicated.
"The promise and possibilities of transmedia storytelling have been on the horizon for several years. The concept involves immersive storytelling that utilizes multiple media outlets concurrently to enhance and advance the narrative. Some see this as a better way of totally involving an ever more fragmented and distracted audience. So join us for a "late breaking" assessment of the state of the movement. Has transmedia finally arrived?"
Continuing along with the idea of traditional and less-traditional media, we'd love it if you stopped by our party on Sunday night! We're cohosting with NPR, PBS and a few others at KLRU's Legendary Austin City Limits Studio. We'll have live bands, Tex-Mex nosh, margaritas - the quintessential Austin experience. Free shuttles will be available at the Hilton.
With Drew Curtis of Fark, Jeff Webber of USAToday, Kelly McBride of The Poynter Institute and Matthew Palevsky of The Huffington Post, find out how the Internet is going to save, not kill, jouarnalism.
"Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century."
Bringing it back down to a realm we've almost forgotten, what about the life of the good old book? What's coming next? Will we break out of the binding?
"Call SXSW 2009's infamous ''New Think for Old Publishers'' (aka ''Geeks School New York'') a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them."
What better way to end your SXSW 2010 with a timely prediction of the death of CMS as we know it?
"The medium is the message. On the web, the medium is community. This shift has made legacy CMS products as outdated as scribes and printing presses. Open source technologies are disrupting this market and moving into mainstream enterprises. Join Drupal founder Dries Buytaert as he discusses how social publishing will bring content and community together."
Those are our SXSW Interaction recommendations for publishers of all stripes. If you've got suggestions or feedback, let us know in the comments! See you in Austin, folks!