Picnik just announced that it has been been acquired by Google. While the details surrounding the acquisition are still somewhat murky, the Picnik team just announced the acquisition on the company's blog. Picnik currently has 20 employees and, according to its own data, "millions of visitors every month." The company offers a free service as well as paid accounts and a number of third-party services, including Box.net and Flickr, use Picnik's API to offer the company's services to their customers. According to the company's announcement, the service will remain online and unchanged for the time being. The price of the acquisition has not been disclosed.
What Will Happen to Picnik?
Picasa Web Albums, Google offers one of the most popular online photo sharing sites and while it offers some basic editing features, it doesn't offer anything close to Picnik's feature set. Picasa, too, is one of the few Google services that still relies heavily on a desktop client and as Google continues to push its online services, it's only natural for Google to want to offer a better online photo editor as well. Indeed, according to Google own announcement, the company will work "hard on integration and new features."For Google, this acquisition would make a lot of sense. After all, with
The Picnik team will move to Google's Seattle offices and judging from the announcement, there will be no changes in the company's management and engineering time.
What about Picnik's Relationship with Flickr?
Picnik has a close partnership with Yahoo's Flickr, where it is the default photo editor. It will be interesting to see if Flickr plans to make any changes to this agreement in the near future. In today's announcement, Google notes that it plans to continue to support "all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks."
We contacted Yahoo and Flickr for a statement, but all we got so far was "no comment."