Fletcher planned on unveiling the company tonight at Dave McClure's Palo Alto event Lean Startups but had technical problems hours before going on stage that delayed the launch of the site. None the less, he offered some details about what we can expect next week.
Fletcher promised that SnapGroups will include rainbows and unicorns specifically, but thematically will be focused on real-time group communication. Given the company's name, we presume SnapGroups will facilitate quick and easy group creation. "Groups are incredibly powerful," Fletcher said tonight, "the best thing about the internet is group communication. But over the last 10 to 12 years groups have stagnated. Yahoo hasn't done anything with Yahoo Groups."
Fletcher said he used outsourced development and design services extensively in creating SnapGroups. He built the site for a mere $6k, a tiny fraction of what it took to build his previous products. There will be Twitter integration at launch and Facebook integration later. "We will tap into power-user groups at first," Fletcher explained, "and have larger moderator groups to help shape the service going forward."
How I Found This Story...A Tweet from Mark Fletcher flew past me this afternoon reading: "git tag -a v1.0 -m 'Launch tag'" To be honest, I don't know what exactly that means, but I had a theory. I sent him a DM (thankfully he was following me) to ask if he was launching something. He said he was but was still deciding when. A few hours later a Tweet from Dave McClure, who I watch very closely, read: "LIVE: http://Startup2Startup.com Mark Fletcher #LeanStartup 2.0 (@wingedpig) webcast NOW: http://bit.ly/bWA2Fx #s2s" I clicked on that link, found a UStream live video from tonight's event and wrote it up as the conversation went on. I completed the write-up and posted about 60 seconds before Fletcher left the stage. It was fun.
Here at ReadWriteWeb we agree that groups are where it's at, see our write-up titled Groups: The Secret Weapon of the Social Web. We're very excited to see how Fletcher productizes the ability to communicate with groups of people. Watch this space next week.