The Australian Broadcasting Corporation is said to be “leading the charge” in trying to get content on tablet devices, according to the Sydney Morning Herald, including, of course, Apple’s iPad, which is set to hit the market sometime next month. The ABC currently uses Flash, a software infamously not supported by the iPad, to stream video on its website.
Just last Tuesday, Adobe and Wired Magazine announced a partnership, debuting a rather slick print-to-digital adaptation of the magazine. According to the report by the Herald, a senior executive at Adobe received an email from the ABC seeking a similar deal.
Update: We mistakenly reported this as ABC, the American Broadcasting Company, not the Australian Broadcasting Corporation.
The Herald quotes Abigail Thomas, head of strategic development at the ABC, as saying, the iPad will be more appropriate for entertainment than the iPhone.
”It’s going to be an entertainment device. Whereas the iPhone is where you might get quick bites of news … with this [the iPad] you can imagine people sitting back on the sofa and enjoying something longer,” she said.
While the iPad has received plenty in the way of criticism, including many seeing the lack of Flash as a huge detractor, it looks like some big names are working to get past this and get their content on the iPad. According the the Herald, a number of other companies, including the New York Times, Vanity Fair, GQ and Sports Illustrated, have also been working to bring their content to tablet devices, a number of which have been released at this week’s Mobile World Congress.
Thanks to iPadInsider.com for the tip and lead image.
