PRManna - a site for startup companies to offer themselves as news sources to the tech blogging community. Similar to Peter Shankman's Help a Reporter Out (HARO) the site allows journalists to submit requests with the idea that community members answer tech-related questions for articles. In the past we've listed the ideal components of a communication pipeline. We spoke to Waggoner to find out how he's trying to address the needs of both bloggers and entrepreneurs.A few days ago Ryan Waggoner launched
In addition to PRManna, Waggoner also runs conversation tracking and analysis company MightyBrand. When asked why he'd embark on this ambitious new venture he replies, "I know what it's like to pour my heart and soul into a company and because there's so much noise out there I wanted to help create a meritocracy for entrepreneurs. I wanted a way for startups to put less time into their outreach and more time into their core competencies and products."
After posting a request, journalists receive emails through the PRManna system in addition to a link to their request feed and the option to repost the request to Twitter. Entrepreneurs can then visit the site or follow the newly created PR Manna Twitter account to track queries. The Twitter account was only set up today, but Waggoner is already planning to categorize requests and sources in the near future. While he recognizes the value in more established sites like HARO, Waggoner hopes his site can become the press destination for tech and entrepreneurship.
When asked how he's dealing with the issues of privacy and relevancy he replies, "For now we've got anti-spam on posts and our initial reputation system is based on catching abusers internally and allowing reporters to flag irrelevant pitches."
In addition to PRManna, Waggoner suggests that startup companies look to sites like Hacker News to gain constructive feedback on their products. Given that we found Waggoner through the community, it's indeed another good resource for entrepreneurs. To sign up for PRManna email alerts visit prmanna.com or follow the Twitter feed.