VMware Partner Exchange 2010 kicked off at the Mandalay Bay hotel today, and it is the place to learn about the current state of affairs and how to quantify tangible benefits of virtualization for partners and customers.If you're releasing products integrated into the VMware ecosystem, you're likely enjoying enjoying the Las Vegas Strip this week.
We've found that the virtualization layer is becoming a key place to launch enterprise products. All of this momentum is being translated in how to more effectively sell virtualization into the enterprise - and VMware isn't holding back in building the relationships to sell into the channel.
So, we ask, is the virtual layer the new platform for delivering value to the enterprise? If so, what tangible benefits are being offered today?
First an analysis of the momentum. According to this release from VMware , despite the down economy there has been 60% increase in participants this week from counties all around the world. What happens when we crunch the language in that release? We find that "partners", "exchange", "customers", "network", "cloud", and "desktop" are the most important subjects.
Using those ideas, let's condense that statement into our own words: Virtualization partners are exchanging information on how to win customers by leveraging the network and cloud to reach the desktop.
At the partner exchange, there are early previews of next-generation products and programs as well as in-depth technical training. The conference agenda is packed with sessions including practical training and a host of supported discussions from over 50 sponsors, including HP, IBM, Intel, Cisco, Netapp and EMC.
Looking through the sessions, several things stand out. First, networking and storage are merging together. Second, security is catching up - quickly - to support and define how virtualization and cloud applications are deployed and managed for business-critical applications. VMware is being baked into partner go-to-market strategies and product releases. There is more partner surface area and more angles for sales. All of this bodes well for virtualization.
Are VMware partners building an ecosystem that makes you want to move faster with your deployment of business-critical applications? What is missing?