Lately, quite a few TV channels – like CNN – have replaced their man-on-the-street interviews with the cheaper solution of just doing a Twitter search and displaying the results on TV. Curatorr‘s mission is to help these media companies make the process of finding tweets to put on air even easier. Developed by Wiredset, the company behind Trendrr, Curatorr gives media companies, brands and publishers an easy way to find tweets and put the best of them on air.
Curatorr offers a very streamlined workflow. First, you create a folder for your tweets. Then you perform a Twitter search and pick out the tweets you want to put into these folders. Curatorr offers a number of advanced search options that make it easy to filter tweets by sentiment and location, for example. From there, users can easily export the curated tweets as CSV files for further use and analysis. Curatorr also offers companies the ability to skin their Curatorr pages so that they can just put the actual site on air if they want to.
One of the first broadcast companies to use this tool was MTV, which used the Curatorr platform to identify and publish tweets during the Hope for Haiti Concert.
For the time being, Wiredset will only offer Curatorr to on a limited basis and the company is mostly targeting TV networks and other media businesses. Pricing will depend on usage and scope.
