Zugara has its way."The hologram of a DNA spiral that I'm holding in my hand," your professor might say, "can be turned, twisted or expanded at-will and everyone on this video call will be able to see me do it." Is that the distant future of education, sales and casual communication online? Not if Augmented Reality company
The company announced today that it is working on fast and easy shared webcam Augmented Reality and its first prototype is already available.
Though hundreds or thousands of Augmented Reality products hit the market last year and a handful have been widely seen - many people still doubt the utility of this technology. Zugara's approach seems to be one of the most clearly useful. If the company can pull-off making this kind of service fast, cheap and easy - we might find it in use in many different sectors. The webcam social shopper technology you see in the video is available now as a B2B service for apparel and shopping company partners.
Some AR proponents believe that in addition to the web browser and the mobile browser, the ability to view and interact with information placed on top of the world around us represents an important way that the internet will be interacted with in the future.
It's exciting to look forward to a web that lives between our eyes and the physical world. The AR industry faces challenges but it's one we're watching closely.
Do you work in the AR industry? If so, please take our survey about the way the industry really works. Watch this space for our next premium research report, on the use of AR in marketing.