ReadWriteWeb first covered Yubby in mid October. Similar to VodPod, the service lets you create video collections from more than 20 different content sites. From here, users merge their favorite videos into one embeddable widget. While the basic product is free, the company is launching premium packages to help companies monitor their brands and related events.
For between $2-$100 a month, startup companies can track videos on a variety of platforms from a central dashboard by specifying keywords like the brand name, slogan or related industry tags. You can also look at traffic stats across multiple sites to see which videos are receiving the most airtime. In the case of Domino's, the gross-out video scandal could have been avoided had the company used a similar system and reprimanded employees before duplicates emerged. In the case of customer-made videos, startups can take a proactive approach and work to make amends with the consumer before a bad video goes viral. For more information on Yubby's products visit yubby.com/pro.