SnapLogic is one of those kinds of companies we run across where we can say, "Yes, these guys get it." The company provides data integration services that snaps information from the enterprise, social networks and the web.
Now the two companies are teaming up to provide Business Application Integrations (BAI), which are systems that the companies say make for affordable enterprise integration services that are cheaper by a significant magnitude compared to traditional offerings.
BAI integrates the database functionality of SnapLogic and combines it with the presentation capabilities of MindTouch. The service is priced at $4,995. Historically, custom built systems cost hundreds of thousands of dollars to implement.
It's an Enterprise 2.0 play. The service can be up and running in almost no time at all. Custom, heavyweight systems often take months to implement.
The companies maintain BAI cuts down on operation costs such as maintenance and the need to have multiple developers constantly managing on premise systems. Because data is overwhelming companies right now, analytics are critically needed.
Will BAI be adopted? There will be large questions about the value the service provides and how customers view it. On the one hand it is affordable and simple to implement. But those factors may be a hindrance, too, as some companies are not quite accustomed to the lightweight systems that SnapLogic and MindTouch embrace.