IBM Information on Demand conference, we asked Robert Ashe to sketch how he sees integration between the company's business intelligence and collaboration technologies. What he shows is how business intelligence applications and Lotus products could connect business users through mashups and social interactions.At the
He is a general manager at IBM and leads the company's Business Intelligence and Performance Management efforts. He was CEO at Cognos before the company was acquired by IBM in 2007.
[Disclosure: IBM paid for a plane ticket and hotel room for Alex Williams to attend the IBM Information On Demand Conference.]