Home Mobilizy Previews Augmented Reality GPS Navigation App

Mobilizy Previews Augmented Reality GPS Navigation App

Wikitude Drive from Austrian-based developers Mobilizy, is, at its core, a GPS navigation app. What makes the app stand out, however, is that instead of a map, you just see a real-time view of the street ahead of you and the navigation data is shown on top of this video. Wikitude Drive is currently under development and will run on Android phones. According to Mobilizy, the app will offer all the standard GPS navigation features that drivers have become accustomed to. In addition, though, the company also plans to offer “social navigational features” that will help users, for example, find their friends’ locations.

AR Navigation

Just a few days ago, Mobilizy also released the latest version of its Wikitude World Browser augmented reality (AR) app for Android phones. As the company’s press release notes, Wikitude is Mobilizy’s flagship product, but the company sees navigation as “part of a natural evolutionary process within the field of mobile AR to help people get around in the world.”

As with so many of these applications, the best way to get a good feel for them is to watch a video:

Mobilizy’s CEO Philipp Breuss-Schneeweis argues that there is “huge” potential for location-based advertising. If you are on a long-distance drive, for example, and your GPS tells you that there is a restaurant nearby that offers a discount to weary travelers, you might just stop there to get a bite.

There can be no doubt that augmented reality apps are pretty hot right now, and this is the second AR app we have seen this week that deals with traffic. Another enterprising developer showed a preview of an app yesterday that can display the traffic situation around you, depending on where you point your Android phone.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.