Pixelpipe, a great service that allows its users to distribute documents and media files to over 100 social media services, just released over 50 new single-purpose applications through the Android Market. The company also submitted the same number of apps to the iPhone App Store and the Nokia Ovi Store. Why so many apps? As Pixelpipe's CEO and founder Brett Butterfield tells us, the company realized that about half of Pixelpipe's users only used the service to forward files to one service.
In order to serve this market better and to link its name closer to the brand names of the services it supports, the company decided to release co-branded versions of its mobile app for 50 of the 100 services it currently supports. Pixelpipe will sell these co-branded versions of its app for $0.99 and a pro version with support for all the 100 services that Pixelpipe currently works with will sell for $1.99.
The iPhone apps still have to go through Apple's approval process, which can take a while, but the Android apps will be available today and the Nokia apps should be available in about one week.
Pixelpipe's App Factory
As Butterfield told us, the company has automated most of the app development process, so whenever Pixelpipe adds a new service, a new mobile app can also be created with very little effort.
App Store SEO
Overall, this seems like a very smart move. The company started to experiment with co-branded Android apps for a few services like Facebook, Twitter, and Photobucket a few days ago. As these apps actually include the name of the service in their titles ("Twitter for Pixelpipe"), they are much easier to find for consumers who would otherwise never have heard of Pixelpipe. After all, as we pointed out earlier today, most users rely on Top 10 lists and browsing through categories to find interesting new mobile apps.
As Pixelpipe told us, these apps are already outselling the company's own app by a significant margin and Pixelpipe has heard from a number of services who would like to partner with the company and promote the apps.
We think this is an interesting story, as it points out some of the problems developers face when trying to market their apps. Also, while social media mavens love the fact that Pixelpipe Pro can send documents, audio, video, and pictures to 100 other social media services, for most users, this is simply overkill and just generates confusion.