BakeSpace might not be the sexiest concept on the startup block. A recipe swap community, said founder Babette Pepaj, strikes many in the tech community as "touchy feely" or "a chick site."
Nevertheless, the site was named a 2009 Webby Award Nominee for Best Social Network and continues to drive traffic and ad revenue with strong content and a great roadmap for mobile and offline integration. Pepaj, a former reality TV producer, said that both her experience in creating fresh, compelling content on a consistent basis as well as being able to partner with Los Angeles' entertainment community to build great marketing partnerships has helped BakeSpace grow into a successful enterprise. Watch the rest of the interview below.