The startup, which was selected to participate in the Boston TechStars program, is described as an "app store for Twitter." Fitton, who literally wrote the book on Twitter and currently consults on business uses of the popular microblogging platform, describes the product as a tool to help users navigate the Twitter ecosystem. And to be fair, Fitton was seeking funding before the company was accepted for TechStars.
Here, Fitton talks about OneForty, which she is developing in conjunction with Pivotal Labs, in some detail:
For reference, Pivotal Labs is the company that helped solve Twitter's massive downtime issues last summer.