In light of Facebook's recently announced vanity URL availability, founder Jesse Stay writes, "We're extending our existing Facebook profile redirect URLs, which redirect yourusername.socialtoo.com to your Facebook profile, and adding an additional layer of analytics to the whole process. So tonight, you'll be able to get a Facebook vanity URL and get the SEO benefits, but the URL you'll want to hand out to all your friends will be your SocialToo vanity URL because we'll provide statistics around those clicking on the URL, the browsers they're using, where they're located, and where they're clicking from." And yes, there's an app for that.
Stay said SocialToo will soon be providing a related API for Twitter, Facebook, and FriendFeed clients to integrate, retrieve, and provide further statistics for each user's Facebook profile. Future releases will also include the ability to track which specific Twitter, FriendFeed, and Facebook users are clicking on a user's SocialToo URL.
Here are some examples of the types of data users will be able to see:
To get the analytics-powered profile, all a user needs to do is register an account, click on the link to get a special code from Facebook, provide the code (along with a SocialToo username and password), and submit that information. No Twitter username is necessary, although providing Twitter information will give users additional features for Twitter. When the user logs in, he will see the new "SocialStats" tab with statistics for their URL.