Picked up by ReadWriteWeb from enterprise IT guru Dana Gardner, the initiative will take Greenplum in to new territory, even if its strategy, based on the notion of "self-service" provisioning, remains the same. Self-service provisioning entails that database administrators can provision new data warehouses and data marts at-will, through a web-based front end in the case of Greenplum.
The Enterprise Initiative is the front for a general upgrade to the new 3.3 version of the Greenplum Database software. Greenplum's platform is already fairly impressive: working at the petabyte level, it focuses on massive parallel processing and rapid scaling.
A large part of this scaling comes from its focus on self-service data marts, rather than what Greenplum characterizes as a traditional model of enterprise warehousing, where all the eggs get put in one basket by incorporating data from multiple sources in to a single store. Large players already buying in to the new Greenplum offering include Fox Interactive Media and Zions Bancorporation.