Dan Zarrella of HubSpot gave a well-attended presentation about the etiquette and very real-world value of retweets. Although every power user's
ego heart swells with pride with each of these 140-character validations he receives, the small- and medium-sized business owners using Twitter for marketing have a much more tangible interest at stake.
There are Twitter Terms of Service that help dictate how content is shared, and there are generally accepted community guidelines for attribution. Zarrella shared his researched insights on how to get more retweets and leverage Twitter to increase mindshare and drive traffic. He also talked about the value of Twitter as compared to other social networks in terms of conversion.
Zarella said people love to retweet new blog posts from users they follow. They also love retweeting content containing links and don't mind being asked for a retweet. Finally, retweets have a snowball effect; a retweeted tweet is more likely to be retweeted again by other users.
If I never type "retweet" again, it will be too soon.
Check out Zarrella's presentation below: