We have often wondered how an application like TweetDeck or Seesmic could make money from their efforts. Tweetdeck, after all, is the most popular desktop Twitter client, yet it doesn't feature any advertising or pro versions, so providing customized versions of the app to bands and brands seems like a very smart way to actually make money for TweetDeck.
In addition to the new theme, the app also features a new notification sound that is based on a popular Blink 182 song (Dammit) and a Blink-182 button that brings up a Blink-182 group in TweetDeck, which is pre-seeded with tweets from all the band's members on Twitter.
Blink-182 on Twitter
Blink-182 (assuming this is an official account), joined Twitter in February, but have only posted three tweets so far. Two of them are actually announcements for the TweetDeck client and were posted within the last hour. However, the band's singer, Mark Hoppus, and drummer, Travis Barker, are clearly active Twitter and Tweetdeck users, so this combination seems like a very good fit for TweetDeck. Especially, because both of the band members actually seem to engage their fans on Twitter.
Similar Deals Coming Soon?
We are still waiting for confirmation that money actually changed hands in this deal, so we have contacted TweetDeck and will update this post once we hear back from them.
According to a DM we got from the TweetDeck team on Twitter, however, "this is just the beginning, wait until you see what else we've got coming up next." We are also awaiting the release of the next version of TweetDeck in the near future. Chances are that this will not be a one-off deal between Blink-182 and TweetDeck, but that the company is actively looking for similar deals with other brands.