Twiistup, the explosive SoCal event that was recently bought by a secret investor, has announced its call for "Showoff" entries. Ten slots are available in the New Tech-esque startup presentation before a horde of tech investors, entrepreneurs, and media types - including L.A.'s monied entertainment set. The showcase will take place on Thursday and Friday, July 30 and 31 at the Universal Hilton in Universal City, California.

Entrants will be selected based on their contributions to tech and entrepreneurship, their value and appeal, and their originality. The lucky ten startups to present at the event will be selected in two rounds, the first ending June 12 and the second on June 26. Also important to note is that, unlike similar showcase events, Twiistup has added a full day program to the established evening event, giving their lineup of Showoffs significantly greater time and exposure.

"Sponsors are paying thousands of dollars for space that we're giving to Showoffs for free," wrote event producer Francisco Dao. "If you're a startup who wants exposure, there's no reason not to throw your hat in the ring."

Showoff startups will be selected by a panel of five judges, including Tubefilter co-founder Brady Brim-DeForest, investor Neil Patel, PR 2.0 publisher Brian Solis, Mixergy founder Andrew Warner, and venture capitalist Mark Suster.

Interested startups can apply on the Twiistup website.