WhitePages Director of Monetization & Mobile, Bret Moore, said, "While we have seen tremendous success and uptake from our iPhone and Android apps as well as the newly relaunched m.WhitePages.com, we wanted to design something new with the power BlackBerry user in mind."
Users will be able to conveniently do reverse lookups on unknown numbers - even unlisted and mobile numbers - directly from their call history. They will also be able to look up businesses by category, find contact info for employees within organizations, send or share listings, add or enhance contacts using WhitePages' data, and view results when off-network. In other words, the WhitePages-enhanced BlackBerry user will have the tools to be the ultimate stalker.
WhitePages rep, Tyler Roehmholdt, said, "The app has everything you'd expect in a WhitePages mobile app - the ability to search hundreds of millions of listings to find people and businesses on the go - as well as a number of great new features to help Blackberry users be even more efficient."
Check out this demo:
This rash of mobile apps from WhitePages is part of a major rebranding effort that targets not only the company's visual identity (very humanly chronicled in the WhitePages blog entries) but also the range of services and products they offer. We look forward to seeing what's next.
The Blackberry app is initially available on the BlackBerry Bold, with versions for Storm, Curve and Pearl to follow shortly. The price is $6.99 for six months of service.