Home How to Sell Your Soul on Twitter and Who’s Buying

How to Sell Your Soul on Twitter and Who’s Buying

What are you doing? No what are you doing Apple, Skype, Flip, StubHub and Box.net?? These popular companies just couldn’t resist paying off Twitter users to put advertisements into their Twitter streams using the new pay-per-tweet service Magpie. It’s enough to make you question the true motives of any outspoken fan and the end result is pretty laughable when you take “a bird’s eye view.”

We were disappointed when a browser script showed us a Magpie redirect behind a shortened link in a Skype testimonial today. Then we used a search on the service BackTweets to find out who else is buying fake Tweets on the service. It’s so revolting and pitiful that it’s kind of sad.

Each of these companies have more than one campaign running and these are all just from the last 6 hours! Magpie is spewing Tweets through peoples’ accounts all day long. All of the links are obscured by URL shortening service is.gd (hope they are getting a cut!) and the clicker ends up on the advertiser site. Clearly disclosure isn’t mandatory; but even if it was this is just creepy, is it not?

Update: As a number of commenters and at least one of these companies have pointed out, it’s not the companies themselves buying these ads – it’s most likely outside affiliates. So direct your frustration to whoever is in charge of affiliate programs at these companies, not in house ad buyers.Update again: Box.net’s participation in this program has been de-activated by Magpie based on the comment left by the company’s CEO below. The company says they’d been trying to remove their affiliate links from Magpie prior to this story running.

Update: Four days later Stubhub tells us they have also given Magpie the boot from their affiliate program.

Apple

We thought Apple was able to secure enough mind control with its design prowess that it didn’t have to pay for it! We presume that when most of these people say they bought one of these devices recently, they are flatly lying. Apple is paying them to lie like a robot to their friends on Twitter. Nice.

Skype

We especially like that one of the users here is named “High and Noble.” Uh, yeah.

Cisco’s Flip

The company that makes those Flip cameras just got bought by Cisco for almost $600 million dollars – because everyone loves the Flip.

Box.net

We know and like the people at online storage company Box.net. Their CEO didn’t respond to our inquiry about the use of Magpie, but we’ll give him a hard time about it next time we see him. The last user in this picture is an account that just aggregates other peoples’ Tweets about farting – and then throws in Magpie ads. Classy all around!

Update: Box.net’s participation in this program has been de-activated by Magpie based on the comment left by the company’s CEO below.

StubHub

Ok, so StubHub might not be the kind of company you’d be shocked to find out participates in this kind of thing, but the informal language and appeals to family in this one struck us. Update: Four days after publication of this post, Stubhub contacted us to let us know that they are no longer allowing Magpie to be part of their affiliate program.

FatCow

Ok, we don’t know FatCow Web Hosting from a hole in the wall but the language here again is really remarkable. Dear FatCow “fans”: you are allowing yourself to be turned into a lying robot zombie for a few dollars a month! Have you no shame?

So there’s the Twitter-sphere for you! Bring on “real time search,” bring on a globally connected community, bring on vapid, vile, stupid shilling. It all seems pretty sad to me. And to the advertisers out there – is this cynical scheme the best you can do to engage with all the new ways people are communicating online? That’s pretty bad.

You can find ReadWriteWeb on Twitter, as well as the entire RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Rick Turoczy, Sean Ammirati, Lidija Davis and Phil Glockner. We won’t try to sneakily sell you anything!

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.