announced a number of new features that will give its users easier ways to share their photos and videos across multiple web services like MySpace, Facebook, or Blogger. Photobucket also introduced a new version of its mobile site, which features a streamlined interface, as well as easier ways to access comments, ratings, and subscriptions.Photobucket, the most popular photo sharing site in the U.S., just
The new sharing feature is powered by widget distribution network gigya.
As we reported last week, Photobucket is highly dependent on MySpace for a large share of its traffic. Keeping this in mind, it makes perfect sense for Photobucket to try to reach out to a wider audience across the Internet by giving its users more and easier options to share their content.
Making Sharing Easier
Mobile Traffic Up
In its announcement, Photobucket also points out that traffic to its mobile site tripled during 2008 and continues to grow. Given that Photobucket's users trend towards being younger than those of other photo sharing sites, this makes perfect sense, but it is also a good indicator that there is still a lot of growth left in the mobile photo sharing market..
Is This Enough to Gain Back Market Share?
Overall, these updates, which also include a new 'live slideshow' feature, look like they are putting Photobucket in the right direction. The company has lost a large amount of market share in the last few months and is under a lot of pressure from Yahoo's Flickr. These new features will allow it to become more visible outside of MySpace, though we will have to see if this is enough to make a difference in the long run.