We've written a lot about how Barack Obama's Internet strategy was a significant reason for his success last year - first in the Democratic nomination, then the Presidential election. We've analyzed how the Obama campaign made masterful use of social media and we've commented on Obama's use of the Internet as President - not to mention the rise of the goverati. Tonight we came across an extensive presentation about Obama's overall Internet strategy. We think it's well worth a read, so we've embedded it below.

This presentation was done by Igor Beuker of viralblog.com, with research by Paul van Veenendaal - who apparently used over 250 different sources to create this impressive slideshow.

The presentation lists the following ways that Obama was "everywhere" in social media during his campaign:

  • Obama has gained 5 million supporters in third party social networks.
  • Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.
  • On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007.
  • It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.
  • And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an "I Voted" button to let their Facebook friends know that they made it to the polls.

Also check out these statistics from Obama's main website / social network, My.BarackObama.com:

  • On MyBarackObama.com, Obama's own social network, 2 million profiles were created
  • In addition, 200,000 offline events were planned
  • About 400,000 blog posts were written
  • And more than 35,000 volunteer groups were created - at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy

Here's the full presentation, with many more interesting facts and figures, via the wonderful SlideShare:

Case Study: The Barack Obama Strategy