One of the most apparent trends from this month’s Consumer Electronics Show (CES), was the proliferation of flat panel, internet-connected TVs. Nearly every major television manufacturer was demonstrating some sort of web-to-TV integration, including sets that offered Yahoo widgets, MySpace social networking, and Netflix built directly into the TV sets themselves. This isn’t the “Web TV” of days past, but a whole new way to internet-enable the living room. This is the year of the “connected TV.”
This Isn’t Your Parents’ Web TV
Remember Web TV? It’s still around, believe it or not, now rebranded as MSN TV. With a set-top box and keyboard, you can browse the web from the comfort of your couch. For whatever reason, it didn’t take off. From personal experience, after some initial oohs and aahs, our household quickly grew bored with our Web TV box. If you used the service, too, you probably felt the same.
Why didn’t it work? Perhaps people didn’t really want to use a keyboard in their living room. Or perhaps it just launched too soon. Its heyday was in the 1990’s, a time when there wasn’t as much compelling content to view. This was long before the launch of sites like YouTube and Hulu. Because of this and more, Web TV never became the revolution that it intended to be.
But today we’re seeing a new attempt to revive the the goal of bringing the “internet to your living room.” Instead of Web TV, what we’re seeing instead are televisions being dubbed “connected TVs.”
The New Connected TV
Sans set-top box, these new “connected” TVs have all the web-enabling components built right in. This apparently is what will be the reason for their success this time around…if you believe the hype.
One of the better integrations involves Netflix’s deal with Korea’s LG Electronics, Inc.Their partnership which will deliver a new line of high-def TVs with the Netflix service built directly into the set itself. With 12,000 titles to choose from at launch, this connected TV is one that’s sure to become quite popular if the company can get the pricing right.
Other TV manufacturers including Samsung, Sony, LG, and VIZIO introduced sets with Yahoo widget technology integrated into their products. These widgets don’t just provide Yahoo content like Sports and News, but rather deliver a platform on which widgets can be built. Says Yahoo, their platform allows developers to extend their “brand, services, and content” to new users by creating TV widgets using Yahoo’s Widget Engine.
Yahoo Widget Engine, Now for the TV
The Yahoo Widget Engine evolved from the Konfabulator platform, a product that delivered some of the very first web-enabled apps that floated on your computer’s desktop. These widgets give you quick access to information and news which you can see without having to keep a browser window open.
There are already a few Yahoo! TV widgets available now and several more have been announced as coming soon. In the upcoming section, widgets from Showtime, Netflix, Blockbuster on Demand, CinemaNow, The New York Times, USA Today Sports, CBS Fantasy Football, Rallypoint Fantasy Sports, Acedo Funspot Games, Flickr, and, of course, Yahoo (News, Weather, Finance, and Video), have been announced.
Twitter from Your TV
Lest we forgot: there will also be a Twitter widget available. That widget alone could usher in a whole new area of interactive television. As we’ve already seen on channels like CNN, some reporters are currently using Twitter to gather real-time information about events from TV viewers. Imagine how many more people could participate if Twitter was enabled on the television itself. Outside of news, other shows could potentially use Twitter for entertainment purposes, enabling a live back channel where you could Twitter your thoughts or questions about the content you were viewing.
MySpace Brings Social Networking to the TV
Among the widgets available today, Yahoo has announced an eBay widget, a CBS Entertainment widget, and a MySpace widget. It’s the MySpace one that’s garnered the most press so far as it will enable two-way interaction with the social network and your friends while watching TV.
MySpace widget users will be able to receive dynamic updates from friends, read and respond to messages, browse friends’ profiles, photos, and requests, and see status and mood updates. It takes the solitary act of watching TV and turns it into what could be a more social experience. It’s easy to imagine groups of friends watching shows together, messaging each other throughout the viewing.
The MySpace widget, like several others, will be ad-supported. That raises the question if these new widgets could become a source of advertising revenue for content producers. As more people time shift TV shows for later viewing, skipping through the commercials with their remote, TV shows’ advertising revenues have been affected. Now, TV networks could easily create and deliver widgets for their most popular shows, letting fans interact with each other whenever they watched, as they do on the numerous forum-like TV message boards found across the internet today.
Of course, we could be getting ahead of ourselves here with that last idea – nothing of the sort has been announced. Still, we think it would be a great idea. (Who wouldn’t want to join a live backchannel of ABC’s “Lost”, for example? What is that smoke monster?)
Will Connected TVs Succeed?
Will the new internet-connected TVs work where Web TV failed? It’s possible. For one thing, this time we’re not just transplanting the internet in its entirety to the living room, where many people already stash their netbooks and notebooks for the quick Google search or email check during their TV viewing.
Instead, the TV experience is simply being enhanced by the web-enabled technologies – which you can choose to use or not use as you wish. If you’re just relaxing, you may want to just enjoy the normal passive TV experience. But for certain events – favorite shows, sports, breaking news – you may choose to interact with others via the widgets over social media like MySpace and Twitter. Other widgets like News and Entertainment listings will also be convenient ways to get bite-sized information without having to pull out the computer.
The key point here with these new connected TVs is that the widgets don’t interrupt what people think of as the “TV experience.” Explains Genevieve Bell, an anthropologist and director of the user experience group in Intel’s digital-home group, people have extremely strong bonds to their TV sets. “Any effort to add internet content needs to be just as simple and not interfere with the experiences and behavior patterns the users enjoy.” What that means, she says, is that the interaction needs to take place using a conventional remote control – not a computer keyboard or on-screen web browser.
The only question that remains is whether people will buy a new TV just for the widgets? Probably not. This is a fun addition, but not a major technology breakthrough like HDTV. Still, if you’re out shopping for a new TV anyway, a connected TV may certainly make your list as one of the sets to consider.