Six Apart has announced they will be giving away free accounts on their TypePad blogging system for professional bloggers and journalists who recently lost their jobs as well as those who fear the axe is coming. Cleverly dubbed the "Journalist Bailout Program," the service includes one free blog, a place in the Six Apart Media advertising program, promotion on Blogs.com, a as well as other tools and advice on driving traffic to your site, all courtesy of Six Apart.San Francisco-based blogging startup
The TypePad Journalist Bailout Program
The program launched over the weekend through via this lighthearted post over on TypePad.com which reminds you that "Tumblr...will not pay your bills." According to the company, they've already seen hundreds of journalists signing up to participate.
As detailed in the TypePad blog post, the bailout program includes the following, a dollar value of at least $150 per year (the price of the TypePad service alone), if not more :
A free TypePad Pro blog account, the same service that powers many big-name media blogs. It includes professional support so Six Apart will answer any questions you have. The blog is enrolled in the Six Apart Media advertising program. These are display ads that pay a more than Google text ads, and bloggers get to keep the revenue. Six Apart will promote the new site on Blogs.com, a directory of the best in blogs. Blogs.com will be a way for all of the bloggers peers in the Journalist Bailout Program to cross-promote and share traffic for their independent sites. Lots more. Six Apart can also introduce you to their VIP program to help drive traffic to the site, help connect blogs to LinkedIn profiles, make it easy to manage your comments from an iPhone, and even show you how to automatically promote posts to your Facebook friends
There are no rules on how the blog must be used. Journalists can use the blog showcase their best work, launch something new, or hang onto the site, you know, "just in case."
The Times, They Are A-Changin'
We're in the midst of a great upheaval. The internet is impacting the business models of so many established ventures. Newspapers and magazines aren't the only industries affected by any means. The internet has left nothing untouched, whether music, video, news, sports, communication, marketing, advertsing and more, those wishing to stave off its force of change are simply trying to outswim a tidal wave.
What's better for those being impacted is to be prepared and thinking ahead for the future - what is Plan B? As we mentioned earlier this week, not everyone sees the death of the journalism ahead - media mogul Rupert Murdoch, for example, sees opportunity.
And if you think successful journalism can only come on the platform of old media, you're wrong. Look around. So many journalists are now getting into blogging, but one of our newest favs that proves the potential success of the model is TechFlash, home to John Cook and Todd Bishop, both of whom left their respected papers and struck out on their own to deliver quality tech news in readable format without all the bias, backstabbing, and petty quarrels the tech "blogosphere" seems to get itself involved in from time to time.
Journalists may also want to keep in mind Arianna Huffington's recent, but vague, promise to begin funding investigative journalism through her incredibly successful The Huffington Post site, one of the most recognizable and read blogs out there.
So journalists, get your platforms ready...there's no better time than now and no better price than free.
Note: Six Apart's Movable Type weblogging platform is what powers our blog here at ReadWriteWeb.