PollDaddy, the online polling and survey tool we use a lot here on RWW, has been acquired by Automattic, the company behind the popular WordPress blogging platform. This is Automattic's second major acquisition in a short time. Just three weeks ago, Automattic also announced the acquisition of IntenseDebate, a popular blog commenting plugin. Neither Automattic nor PollDaddy, an Irish startup, released the terms of the acquisition.

PollDaddy users have already created about 1 million polls and users have cast over 195 million votes. The online polling market is highly contested, with dozens of competitors, but PollDaddy has established itself as a high-quality choice among bloggers and, for many, has become synonymous with online polls.

Integration with WordPress

PollDaddy and WordPress were already working on integrating PollDaddy into the WordPress.com platform, and, as PollDaddy's founders put it, "in the end, it just seemed like the perfect fit for us to join them." As has been the standard for Automattic's acquisitions, PollDaddy will continue to operate as a standalone platform and the company will continue to support and develop it on other blog and social networking platforms.

WordPress.com has already integrated PollDaddy's functionality for its users, who can now easily add surveys to any blog post, which will surely give PollDaddy's user numbers a significant boost. Automattic is also making a PollDaddy plugin available for self-hosted WordPress blogs.

Here is a short overview of how the WordPress.com integration works: