Last year we reviewed YouTube’s 10 most popular videos. It’s time to update that list and see what, if anything, has changed. Last year we concluded that 7 of the top 10 videos were music – with 5 of those being professional videos. That trend has continued, although there are now no amateur music videos in the top 10. There are 6 music videos this year, all of them from professional musicians and their record labels.
While YouTube became famous from user-generated content, this year’s top 10 list shows that professionals still create the most popular content. Of the 4 non-music videos, 2 are comedy (professional comedians), 1 is a sappy foreign love story, and the last is a cute baby video. Only the baby video seems to be an amateur one.
So, what’s changed over the last year in terms of rankings? Well there is a new number 1. We also now have two videos that have gone over 100 million views – the top video last year was at 55.8 million. There are 8 new entrants to the top 10, with the only two survivors being numbers 1 & 2 (who swapped places this year).
Here’s the top 10 as of September 2008: [Note: we wanted to embed all 10 of them, but 5 of these videos have had embedding disabled by YouTube – which is surprising to us, because embedding videos on third party sites is one of the best ways to get a video to ‘go viral’. I guess the video owners think they’ve already gone viral enough.]
This official pop video from RCA Records has been viewed 103,202,250 as of today. It was number 2 in Aug 07, but since then it’s gone past its rival Evolution of Dance. It’s been rated 267,592 times, with an average rating of 4.5. It has 301,807 text comments, no video comments.
The video is listed as a “partner” video by YouTube, but unfortunately it can’t be embedded into external sites.
UPDATE: An alert reader notified us that Avril Lavigne fans gamed the system, attracting additional views through deception and controversy. Our reader tells us that “Leona Lewis’ “Bleeding Love” is the 9th added favourite on YouTube of all time, confirming its authenticity. Compare that with an artificially inflated video like Avril Lavigne’s “Girlfriend”, which has considerably more views but is added less favorably, appearing at number 16 on the same chart.”
Last year’s number 1 has slipped to number 2, but it too has over 100 million views. It just recently passed that mark, as it’s currently 100,006,105. It’s had 234,391 text comments, 20 video comments. It too has a 4.5 rating, from 412,728 votes.
As we noted last year, Laipply is a comedian and motivational speaker from Cleveland, Ohio. The video shows him dancing a six-minute routine encompassing 32 songs spanning more than 50 years of music and dance. In many ways this is your typical YouTube video – a funny, goofy, short and clever video, in this case uploaded by and starring a professional comedian. But there are tens of thousands of similar videos on YouTube, uploaded by enthusiastic amateurs.
3. Lo que tú Quieras Oír (Spanish, means ‘What you want to hear’)
A new entrant to this year’s top 10, this Spanish language short movie was released March 26, 2006 and has notched up 76,502,726 views to date. It appears to be some kind of love story. Here’s the summary transcribed using Google Translate:
“Sofia comes home after a long day of work. Chat with a friend and prepares dinner for her boyfriend. But something happens and is forced to choose between fact, fiction or something that is halfway between the two. What you want to hear is a love story about the relationship between fiction and reality.”
Pretty funny ventriloquist act. It was added September 29, 2007, so is just over a year old. The performer has put up this message, telling us in no uncertain terms to go buy his work you freeloaders:
63 million views, 16000 subscribers
—Sorry guys, I won’t upload this anywhere or send it to you, go buy the DVD.
—Also, I do not accept friend requests. Don’t bother sending them.
—10000 Subsriber event funness; I will now go through any and all PMs sent to me, and reply them. Be aware of strong curseing and rudeness.
===Where To Buy===
Log onto www.jeffdunham.com, there he has a link to Amazon.com where you can purchase the full dvd. ^^”
OK this is more like the user-generated content that all the cliches say we come to YouTube for. It’s a meaningless laughing baby video. So far it’s garnered 62,128,203 views.