SkyData is trying to do too much. This mobile app mashes up data from your email contacts, your social network contacts, your business contacts, as well as business data from CRM applications like Salesforce.com, location-based info from sites like Yelp, travel info, news and RSS feeds, and even Google Maps. Is this a case of info overload or is this an app every business user will want to have?At first glance, it seems like
The SkyData application is designed specifically for smartphones, as its target demographic is the traveling business user, not the consumer. At the moment, the app works on Windows Mobile and Blackberry, but an iPhone version will be ready by year-end, they say. At DEMO, the app was shown on Windows Mobile, but they did give a quick peek at both the Blackberry app and iPhone version, too.
The idea with SkyData is that you now have one screen from which you can easily access all the data and info you need. But it's more than just ease-of-access that makes SkyData interesting - it also integrates with your phone, too. For example, you can add your LinkedIn contacts to your phone's contacts from the app's menu.
Social Network Integration
From the SkyData application, you can dive into your contacts, no matter where you have them stored. You can access email contacts like those you have in Outlook, Gmail, or Yahoo Mail, but you can also access social network contacts like those on Facebook, LinkedIn, Plaxo, or Jigsaw.
At the moment, SkyData integrates with Salesforce.com, but NetSuite and SugarCRM will be coming soon. They will then be followed by Microsoft and Siebel. What's unique about SkyData is, again, the app/phone integration. As you view emails, calls, and text messages, you can access all the info stored in SkyData with only a couple of clicks from within those messages. That adds a new layer of contextual information to the day-to-day communications that you recieve on your mobile device.
The SkyData Personal Edition is free to use and combines social networks, Facebook, and related news. The Business Edition offers the CRM integration for $9.95 per month. Both editions are in private beta.
The scenario envisioned for using SkyData involves a traveling business person, such as someone who does sales, preparing for a meeting with a client. From this one app, they can quickly get a refresher on all the relevant information they have access to about that person, the company, and the market in general. They can even find a nearby restaurant where they can wine and dine them later after the meeting has concluded.
However, with the vast number of services and networks supported, it's possible that instead of being a convenient one-stop-shop, it's mashup overload.
Would you want all your networks mashed into one and available on your smartphone? Or would that be too confusing? Let us know your thoughts in the comments.