Social Media Marketing and Online Video is being used in the Beijing Olympics. It's now 8.08am on Friday 8th August 2008 in Beijing and some Chinese Web fans have launched a campaign to celebrate and support the opening of the Beijing Olympics, using (you guessed it) Twitter!This week we've discussed how
8 is a lucky number for the Chinese, and 08/08/08 is definitely a very special day. Twitter users can add the hashtag #080808 to all your tweets about Beijing Olympics on the 08/08/08. Currently if you search for #080808, you can see a new #080808 tweet coming up every 0.5 seconds!
On its official website, the campaign organizers - three Chinese bloggers by the names of Flypig, Webleon and Babechloe - also released a #080808 buddy icon template (download), to encourage Twitter users to make their own #080808 buddy icon. See the images below for inspiration.
#080808 Twitter Buddy Icons collected by YUKI.N
A note that Twitter is not popular in China, but the Beijing Olympics could be a booster for the product there.