Atlantic Records, a subsidiary of Warner Music Group, has just launched an Adobe AIR app called Fanbase. This desktop app offers fans a way to connect with their favorite artists from Atlantic Records, a label whose roster includes big names like Death Cab for Cutie, James Blunt, Buckcherry, Gnarls Barkley, Jet, Panic At The Disco, Paramore, Rush, Staind, Rob Thomas, Simple Plan, Missy Elliot, and many more.
Don't be fooled - this is app is no ordinary desktop music player. Instead of simply streaming tunes, Fanbase lets you connect with other users through an integrated chat feature while also viewing a continuous feed of both the official and the unofficial news, photos, and videos. You can also customize the app by choosing which artists you want it to display from the dropdown menu or the "Manage" screen.
To create Fanbase, Atlantic Records collaborated with imeem, the music social networking site that lets users upload, create, and listen to music. Through the integrated imeem music player, Fanbase will automatically capture the latest music from any particular artist and stream it directly into the player. Fanbase's video content comes from YouTube and Brightcove and the chat feature is provided by Meebo.
"We're always looking to elevate the experience and interaction our fans have with our artists," said Eric Snowden Creative Director of Digital Media for Atlantic Records. "Through Fanbase we're delivering that experience digitally, on-demand and in a manner that allows fans to create a much deeper connection with their favorite artists."
We only wish that an app as rich as Fanbase wasn't limited to just one record label - a collaborative effort between labels would have really made Fanbase a killer app. However, if your favorite artist is with Atlantic Records, you may want to give it a shot. To try Fanbase for yourself, you can download it from here.