Noah Brier has launched a simple but fascinating project called BrandTags.net. The idea is that visitors are shown a logo, we respond with a word or very short phrase that we associate with the corresponding brand and then we're given the option to view all the "tags" given a brand in a big tag cloud.Marketing consultant and web connoisseur
It's a simple but elegant and interesting experiment. The tag cloud for Walmart, for example, shows that the word "evil" is pretty big - but "cheap" is even bigger! We've embedded the site below in an iframe if you want to try it out yourself.
One of the nicest touches here is how Brier displays the tags in oversized font. By requiring users to scroll down the page, we get to enjoy thinking to ourselves "surely this is the largest tag for this brand" - only to scroll on and find that another term is even more frequently associated with that company!
One thing that would be nice would be to have comments be enabled at the bottom of the tag cloud screens. That way people could explain to those who don't know why, for example, the word "racist" is so large on Tommy Hilfiger's page.
BrandTags may not be the kind of site that consumers regularly return to, but it's fun to try out once. Obviously it's something that companies would have a real interest in checking out, especially if it takes off. Brier reports that it's recieved over 77,000 tags in the first weekend it was live.
We've got it in an iframe below, just because if iframes are good enough for Google Friend Connect then gosh darn it, they're good enough for us too. Click through some brands on there...you just might find ours and get to offer a little feedback!