Groundswell: Winning in a World Transformed by Social Technologies." The book discusses the current trend of people using online social technologies like blogs, social networks, and podcasts, among other things, and how enterprise must learn to embrace these tools. Along with describing how the public's use of these technologies impacts businesses, the book also provides tools from Forrester to teach companies how to embrace social media as part of their business strategy.You've probably heard people talking about the new "it" book: "
For anyone interested in social media's impact on business, Groundswell is a great read. If you want to learn more on this subject, then you may be interested in Forrester's free webinar on the topic today. The authors, Charlene Li and Josh Bernoff will be discussing the core ideas laid out in the book as well as "going through the frameworks and strategies needed to approach and thrive in the groundswell."
On the agenda:
- What process should companies use to create social strategies?
- What business objectives can be achieved with Web 2.0 technologies?
- How should you get started?
Going through the sign-up form, it's obvious that this seminar is aimed at business and not just the casual user, as the questions do pertain to your industry, job role, etc., but it definitely sounded too interesting to pass up. The webinar is today at 11 ET/8 PT and you can sign up here.
Update: Watching now...interesting stuff here!