Application Gallery to all users this morning after launching it in public beta last March. In that time over 1,000 applications have been approved and added to the gallery and there have been over 2.1 million application installs across the site. Today, MySpace began promoting applications to users by adding an icon for the gallery on MySpace.com and a link on user control panels.MySpace officially opened its
Every application on the MySpace platform will receive its own profile, similar to musical artists, which will allow developers to communicate directly with their core audience -- those who have "friended" the app. Facebook has started down this road by encouraging app reviews and more recently letting users become "fans" of apps, but applications really need to set up separate "Pages" to get the same functionality that MySpace will bake in.
"MySpace was the original open platform, and the MySpace Application Gallery is the evolution of that vision, taking MySpace users around the world to the next level and empowering them to take control of their online presence in new and exciting ways," said MySpace co-founder Chris DeWolfe in a press release. While it's a bit of a stretch to call MySpace the original open platform (they apparently forget that nasty time a couple of years ago when they were blocking widgets left and right and thought the better strategy was to build competing service - see: MySpaceTV vs. YouTube), it is likely that apps will play well to the MySpace crowd.
We're not sure if they'll empower anyone to "take control of their online presence," but the same crop of silly, fun applications that have done so well on Facebook, should play to the MySpace audience as well.
When MySpace launched their app gallery in beta in March we noted that application spam, a problem that has plagued Facebook, may be a large hurdle to adoption unless the company can nip it in the bud. "MySpace has largely killed the messaging spam that plagued its user experience for so long, [so we] don't imagine users will be happy to see something like it back again," we wrote. MySpace has already started putting app notifications in their equivalent of the Facebook News Feed, with all of their 120 million exposed to applications, it will be interesting to see if app spam becomes a problem.
Today is an important day for the MySpace platform, though. We fully expect a quick uptake from MySpace users, who have already shown an affinity for widgets. The long term success of the platform may depend on whether MySpace can keep the noise to an acceptable level.