Flock, the Mozilla-based "social web browser," which we've profiled in the past here and here, has just announced its new Eco-edition browser just in time for Earth Day. This "green" version of the browser sports a new theme and comes pre-loaded with content that eco-minded folks will enjoy.
The most noticeable difference between the Eco-edition of Flock and the standard edition is the new green theme. Instead of blue, the background and browser buttons are now green, which is a nice change of pace for regular Flock users, who have probably been checking the "Themes" page for a while now to no avail.
However, what really makes this new version of Flock green isn't the background - it's the content. In partnership with Discovery Networks, New York Times, Yahoo, TreeHugger, Grist, Ecorazzi and AllTop, the Eco-edition comes pre-loaded with all the best environmental content and features from these varied resources.
The customizable features where you'll find the pre-loaded content includes the Flock Media Streams, where photos and videos from the partner sites will be updated daily, the News Feeds, which come pre-subscribed to 50+ leading environmental sources, and the Favorites, where top environmentally-focused sites are organized for you.
Even if you're not that into environmental news and opinion, you can always just download the new version and remove the pre-loaded content while still enjoying the new green Flock theme.
The Eco-edition will be made available for download from www.flock.com/eco.
Great Idea, More Please!
We love the idea of a pre-customized version of Flock built around a specific topic, and would great to see other themed versions of Flock in the future. (A tech-themed one would be nice!) If you look through all the topics available at Alltop, for example, you'll see there are plenty of ideas for future themed editions - crafts, travel, tech news, moms, sports, photography, music (oh wait, that's Songbird), or design, just to name a few. Even better would be if these customized editions could be loaded and unloaded from within the standard version of Flock somehow.
Would you like a pre-customized version of Flock? Share your thoughts in the comments.Update: Flock Eco donates 10% of search revenue proceeds back to helping the environment. For more details see: http://browser.flock.com/eco/donate