Advertising Microsoft: ROI Measurement is Broken; We'll Fix It Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts to take into account all the interactions with a company's marketing message and brand that may have lead up to a purchase or other user action. Josh Catone View comments
Product Reviews AIR Goes Live: The Best Things About Adobe's AIR Platform Adobe is launching out of Labs today the Adobe Integrated Runtime, or AIR. AIR is a really exciting platform that combines qualities of the web with a presence on the desktop by making it easy to build attractive Internet connected applications that live outside the browser. As part of today's launch, new AIR apps from Salesforce, FedEx, eBay… Marshall Kirkpatrick View comments
Features 10 Recommended Recommendation Engines Alex Iskold just posted Rethinking Recommendation Engines, a product type that we here at ReadWriteWeb have explored a lot over the past year or so. In this follow-up post, we present 10 recommendation engines that we like. And we don't include the obvious ones, such as Amazon, Netflix, last.fm, Pandora. So it's not a 'top 10', don't panic. We… Richard MacManus View comments
Trends Rethinking Recommendation Engines Over two years ago, Netflix announced a Recommendation Engine contest - anyone who invents an algorithm that does 10% better than their current recommendation system will win $1 Million dollars. Many research teams raced to attack the problem, excited by the unprecedented amount of data available. Initially quite a lot of progress was made, but… Alex Iskold View comments
Product Reviews Adobe Announces Full Releases of AIR, Flex 3, and Blaze DS Adobe today will bolster its "Platform for Rich Internet Apps" with the full release of a trio of developer tools. Each of the tools Adobe is releasing is either free or open source. Along with the boost to Adobe's RIA platform, a number of companies are also announcing applications built on Adobe's cross platform system runtime, AIR. Josh Catone View comments