February 2008 Archives
Monday, 25th February 2008
Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts to take into account all the interactions with a company's marketing message and brand that may have lead up to a purchase or other user action.
AIR Goes Live: The Best Things About Adobe's AIR Platform
Adobe is launching out of Labs today the Adobe Integrated Runtime, or AIR. AIR is a really exciting platform that combines qualities of the web with a presence on the desktop by making it easy to build attractive Internet connected applications that live outside the browser. As part of today's launch, new AIR apps from Salesforce, FedEx, eBay…
Sunday, 24th February 2008
10 Recommended Recommendation Engines
Alex Iskold just posted Rethinking Recommendation Engines, a product type that we here at ReadWriteWeb have explored a lot over the past year or so. In this follow-up post, we present 10 recommendation engines that we like. And we don't include the obvious ones, such as Amazon, Netflix, last.fm, Pandora. So it's not a 'top 10', don't panic. We…
Rethinking Recommendation Engines
Over two years ago, Netflix announced a Recommendation Engine contest - anyone who invents an algorithm that does 10% better than their current recommendation system will win $1 Million dollars. Many research teams raced to attack the problem, excited by the unprecedented amount of data available. Initially quite a lot of progress was made, but…
Adobe Announces Full Releases of AIR, Flex 3, and Blaze DS
Adobe today will bolster its "Platform for Rich Internet Apps" with the full release of a trio of developer tools. Each of the tools Adobe is releasing is either free or open source. Along with the boost to Adobe's RIA platform, a number of companies are also announcing applications built on Adobe's cross platform system runtime, AIR.