This week as part of our focus on Non-Profits, I did a Read/WriteTalk podcast with Brian Bailey - the author of The Blogging Church. While Brian's focus is obviously on one specific type of non-profit, his advice on different ways that churches can incorporate blogs into their communication strategy, is applicable for any leader in a non-profit.
How Blogs Are Leveraged in Churches
Brian shared four specific ways that churches are leveraging blogs:
- Internal Communication Vehicle for Their Staff
- Announcement System for Volunteers and Members
- Pastors Connecting with Other Pastors
- Communicate Information About New Ministries / Churches
According to Brian, the third case is the most common:
"Then, one just really core thing is that it has really proven to be such an incredible way for pastors to connect and relate to other pastors. In the past, being a pastor of a church is usually a very lonely position, and the only time you really get to interact with your peers is at a conference once a year, and you can barely afford to go to that. So, a lot of times, itÄôs just kind of lonely at the top and you have the people in your church but really nobody will understand what youÄôre going through...
So, that to me has been probably one of the core ways that blogs have been used. ItÄôs just pastors talking to other pastors and getting that feedback, getting support, learning from each other and things like that, and being able to do it so inexpensively. Pastors are always so pressed for time. Blogging is something they can do at any hour of the night and get that response throughout the week and things like that. So, I think it has been really powerful."
This is something we can all relate to. One of the things I've enjoyed most about blogging has been the interaction with a blog's community. It's great to see that the non-profit world leverages blogs for the same purpose.
If you're interested in learning more, you can listen to the full interview here.