News Corp has quietly released its own set of blogs, dubbed "Newsblog". The design is rather bland and the actual personalities of the bloggers is not revealed. It all seems a bit too corporate for my tastes, but some of the 'blogs' are getting a large amount of traffic already. For example a post about an Australian military death published yesterday has 584 (and counting) comments! There's also a Big Brother blog, which at least has some pictures in it to liven up the design.
In related news, News Corp executive James MacManus (no relation) has accused the BBC of "blatantly commercial ambitions" and of seeking "to create a digital empire". In other words: Hey, we're the digital empire around here - rack off!