In this exclusive interview with ex-Excite founder and current JotSpot CEO Joe Kraus, I discuss with Joe the Web Office and his 'Embrace and Extend' theory.
"Our goal wasn't just to build Excel online. In fact I believe that Excel will be 'Excel Online'. Microsoft isn't dumb and they get this revolution about 'software as a service' much more than they got the Internet revolution. They're getting it much more quickly. So we believe where Tracker is headed is not only to embrace the capabilities of Excel - you've got to do that. But you've also got to extend it beyond what Excel is currently envisioned as today, in order to provide lasting value. Because otherwise I think you're going to get your lunch eaten, over time as Microsoft rolls in."