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Embracing and Extending Microsoft: JotSpot's Joe Kraus on the Web Office

March 14th, 2006

In this exclusive interview with ex-Excite founder and current JotSpot CEO Joe Kraus, I discuss with Joe the Web Office and his 'Embrace and Extend' theory.

"Our goal wasn't just to build Excel online. In fact I believe that Excel will be 'Excel Online'. Microsoft isn't dumb and they get this revolution about 'software as a service' much more than they got the Internet revolution. They're getting it much more quickly. So we believe where Tracker is headed is not only to embrace the capabilities of Excel - you've got to do that. But you've also got to extend it beyond what Excel is currently envisioned as today, in order to provide lasting value. Because otherwise I think you're going to get your lunch eaten, over time as Microsoft rolls in."

[Full story on ZDNet...]

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Richard MacManus

Richard MacManus is the Founder, Editor Emeritus of ReadWrite. New Zealander MacManus founded the site as ReadWriteWeb in 2003 and grew his blog about the changing Internet into an international team of journalists. From the early days of blogging and social networks to the cutting edge of health technology, MacManus is widely recognized as a leader in articulating what's next in technology and what it means for society at large.

In October 2012, MacManus left the blog he founded to write a book about technology. Today, still grounded in MacManus' thoughtful exploration of emerging trends, ReadWrite remains known for offering insightful commentary about the day's Internet industry news.

More information about MacManus, including media citations, is available online. You can reach him at info@ricm.ac.

 

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